Our objective in this course is to help you write effective letters. Ineffective letters are a waste of time and money. This realization should be enough to convince every professional of the need to be a good letter writer. Letters may not seem like the crux of your business, but if you consider that effectively written letters can increase the quality of working relationships and the quantity of business you can attract, as well as decrease wasted hours and money, you can begin to see the importance of learning to write letters well.
You should be prepared to approach this book with one chief goal in mind—to learn how to write more effective letters. Remember, too, that although letter writing is not a simple skill, with practice you can become a good letter writer. Once you learn the basics and put them into practice, your letters will get better and begin to flow more easily.


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